As you know, much of the interest in connected objects lies in the data they collect. At Colgate, we give great importance to these data and their protection.
The treatment we have for them differs according to their nature.
We use the brushing data related to your user account to provide you with helpful brushing reports that guide you to brush better (frequency, duration, brushed areas)
Anonymized aggregates of brushing data are used for statistical and product improvement purposes;
In addition, these anonymized data can be the object of various research (behavioral studies realized by UCSF for example)
These data are protected and are not communicated to any third party for commercial purposes;
We use this personal data only for logistical purposes (e.g. delivery) or customer support.
We invite you to read the presentation of our data protection policy by clicking on the following link: https://www.colgate.com/en-us/connect/privacy